EU vows to crack down on greenwashing

Intergraf welcomes the European Commission’s proposed Green Claims Directive, which is aimed at preventing greenwashing by requiring companies to substantiate their environmental claims with scientific evidence.

The directive requires Member States to verify and certify environmental claims, with penalties applied to companies that infringe the rules.

However, micro-companies with fewer than 10 employees or an annual turnover of less than €2 million will be exempt unless they choose to have their claims verified and certified. The new legislation is in line with Intergraf’s efforts to work on carbon footprint and to assess environmental schemes for printed products, as well as to allow transparent communication for companies to make informed environmental decisions. Once adopted, Member States will be required to implement the requirements into national law.

The directive is currently under review by the European Parliament and Council and will take effect two years after its entry into force. Intergraf’s work on promoting sustainable practices in the printing industry is a step towards a more environmentally conscious future.

Source – Intergraf April 2023