Remember when the iPad came out and all the pundits told us that print could hang up it’s apron and turn out the lights? From now on it was a Technicolor future of motion graphics, video magazines and the paperless workplace.
We’re still waiting for that last one, but in the meantime the old and the new have found some interesting ways to co-exist, and even collaborate. Lexus made good use of both to deliver a uniquely effective print/digital hybrid advert. Why don’t we see more of these?
Here’s another one using the mobile device as an overlay. Just how many gadgets am I going to need to read the newspaper?