IKEA take a light-hearted jab at the sort of breathlessly enthusiastic product announcements that typify the tech sector. Meanwhile us print types are left in the dark ages, with our reliable information and graphics solutions that never run out of juice, and in a pinch can be used to make a hat. Lets see you do that with a tablet.
In a similar vein, this video (Warning: French) reminds us that sometimes print still has the online world licked when it comes to secure file transfers.
They can borrow our terminology, but can you tot up your bar bill on the back of an Excel sheet? Didn’t think so…