Pop Up Advertising

This short video from Newspapers Canada takes a look as some of the ways newspaper printers are collaborating with advertisers to create memorable advertising moments. About half way in there is what can only be described as a full circle moment. Newspapwers have been innovating with increasingly, let’s say ‘imaginative’ ways to push adverts to the front of readers attention, but if you want to rise above your competition, you have to go over their heads to come out on top. Watch the video and you’ll see what I mean.