This short video from Newspapers Canada takes a look as some of the ways newspaper printers are collaborating with advertisers to create memorable advertising moments. About half way in there is what can only be described as a full circle moment. Newspapwers have been innovating with increasingly, let’s say ‘imaginative’ ways to push adverts to the front of readers attention, …
Animal Attraction
This is either genius, or the first time direct mailing has engaged in chemical warfare. Possibly both. How do you get your direct mail noticed? Dowse it in cat crazy chemicals, then shove it through the letterbox, then let nature do the rest. I’m pretty sure the local fast food places have taken up this tactic. Either that, or my …
Hybrid Car Adverts
Remember when the iPad came out and all the pundits told us that print could hang up it’s apron and turn out the lights? From now on it was a Technicolor future of motion graphics, video magazines and the paperless workplace. We’re still waiting for that last one, but in the meantime the old and the new have found some …