Selling Yourself Short?

I’m not much of a salesperson. It’s a tough skill to master, and requires a combination of people skills and hard nosed business sense. I’d rather just mix some inks and calibrate my cutting machine. However, making good sales is how we keep the lights on, and when it’s done right it can be the difference between beans on toast …

Pop Up Advertising

This short video from Newspapers Canada takes a look as some of the ways newspaper printers are collaborating with advertisers to create memorable advertising moments. About half way in there is what can only be described as a full circle moment. Newspapwers have been innovating with increasingly, let’s say ‘imaginative’ ways to push adverts to the front of readers attention, …

Making First Impressions

As a fresh blog, what better place to start when covering the rich and storied world of print than by taking a few minutes to appreciate just how bloody far we’ve all come? Johannes Gensfleisch zur Laden zum Gutenberg (Try fitting that on a business card) is the man to whom we owe so much. The father of movable type …