Idem Paris

Ready to have your mind blown? Don’t answer that, but instead consider this question: What would a documentary about a Parisian lithographic printing press directed by David Lynch be like? Lynch, the notorious director of such cinematic classics/oddities as Eraserhead, Twin Peaks, and The Elephant Man has never been an easy man to pigeon-hole when it comes to his creative …

Pop Up Advertising

This short video from Newspapers Canada takes a look as some of the ways newspaper printers are collaborating with advertisers to create memorable advertising moments. About half way in there is what can only be described as a full circle moment. Newspapwers have been innovating with increasingly, let’s say ‘imaginative’ ways to push adverts to the front of readers attention, …

Never Mind the Quality, Feel the Thickness

No video for this one, but I couldn’t help but be intrigued by this article about how a technical limitation of UV printing has been turned into an opportunity to produce a striking effect. FESPA.com discuss at length how UV inks and printers have been fine-tuned to take advantage of the properties of how the ink cures. This can be …

Animal Attraction

This is either genius, or the first time direct mailing has engaged in chemical warfare. Possibly both. How do you get your direct mail noticed? Dowse it in cat crazy chemicals, then shove it through the letterbox, then let nature do the rest. I’m pretty sure the local fast food places have taken up this tactic. Either that, or my …

IKEA’s Killer App

IKEA take a light-hearted jab at the sort of breathlessly enthusiastic product announcements that typify the tech sector. Meanwhile us print types are left in the dark ages, with our reliable information and graphics solutions that never run out of juice, and in a pinch can be used to make a hat. Lets see you do that with a tablet. …

Jungle Book

We hoard books, don’t we? Most of us have stacks of them filling our houses, shelves bulging with them, even bags full of them. I sometimes tease my more bibliomanic friends by suggesting that we should probably all recycle a book every week. Stick them in the green bin and free up some space. But even I drew the line …